Why is localization Important?
Drivers of Localization
English no longer dominates the internet
Despite the adoption of English by multi-national organizations for internal communication, statistics demonstrate the general population may be headed in a different direction.
In 1996, for example, 80% of internet users preferred to browse the web in English. By 2010, that percentage had dropped 27%. (Source)
Indeed, a growing percentage of the population is bilingual, but yet when making important purchasing decisions language preference does in fact matter.
Localization ROI can be enormous
The example to the right demonstrates the potential impact of localization on an otherwise identical project. The logic is clear: Higher total revenue offsets larger research & development, product development and marketing costs.
Local customers speak different languages too!
Census for New York City recorded 800+ languages spoken and 138 languages spoken in the district
of Queens, New York alone. Localization impacts business to business and business to consumer business models.
An Indian restaurant owner is looking to conduct business with a local food wholesaler. If the restaurant owner cannot find a local food wholesaler to accommodate his needs through a multi-lingual online ordering process, the owner might look elsewhere. If the restaurant owner “Can’t read – He won’t Buy” and the food wholesaler unknowingly will lose revenue that could hinder the current and future success of the business.
United States Language Statistics (source)
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Benefits of Localization
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It’s Time to Get Localized – with Oracle WebCenter Sites
WebCenter Sites delivers business users a comprehensive tool set and incredible functionality unlike many alternative options on the market. Granular control grants contributors and administers the ability to translate a single article, page or an entire site with simple “click-to-translate” functionality within the WebCenter Sites UI.
WebCenter Sites can effortlessly extend the web presence of an organization around the globe with multi-lingual customer experiences. By reducing the time, effort & cost that typically accompanies web content translation, organizations are able to achieve a greater return on their web experience management investment.
In addition to WebCenter Sites multi-lingual functionality, the software’s multi-channel capability delivers experiences across thousands of devices – including smart phones and tablets. Interested in learning more about WebCenter Sites? See HERE.
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