Why is Personalization important?
- A customer that receives a personalized experience feels a sense of importance and is more likely to become a loyal customer and brand advocate
- Trust begins to grow between the company and the consumer
- Employees that are provided a personalized user interface with tools and applications often feel as if they are more efficient
- When employees feel empowered, company loyalty often increases
I wish my Website could do this!
WebCenter Sites delivers that “A-ha!” moment to customers in three ways:
1. Implicit Personalization
2. Explicit Personalization
Explicit Personalization presents content and services specifically chosen by individuals and lays them out on a Personal Welcome page.
3. Hybrid Personalization
Hybrid Personalization provides both Implicit & Explicit functionality to users.
WebCenter Sites Personalization Capabilities:
Deliver content directly to users based on known attributes
Send customers promotions based on previously ordered products
Deliver specific information based on a user’s geographical location
Display website content using information from external systems
Deliver dynamic and personalized webpages at the speed of a static site
Imrpove brand loyalty with targeted cross-channel online customer experience
MySite functionality enables the user to personalize their own pages
Are you ready to start Personalizing Web Content with WebCenter Sites?
WebCenter Sites creates that experience by delivering personalized content across all touch points: eCommerce, corporate, mobile and social sites - fostering true “one-to-one” connections.
The future of web experience management is here! Let’s setup a meeting to discuss how Redstone can help you achieve the most value from your WebCenter Sites investment.
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